Matts Photoworld - Pukekohe, New Zealand
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They say a picture is worth a thousand words, but what good is a picture when it's lost in cyberspace? Speaking at the American Association for the Advancement of Science annual conference in Silicon Valley, Vint Cerf (Vice President of Google) encourages us all to hit the printers!
Known as 'the father of the internet', Cerf discourages us all from relying on digital forms of storing photographs. He believes that as technology increases, old file formats will no longer be readable, and our precious #selfies and family photos will forever be lost in a great big information black hole.
As Kiwis, we take a whopping 1.2 billion snaps on our smartphones each year! Which makes sense when you think of the thousands you probably have saved to your camera roll! Unfortunately, around 20 million of these treasured memories get lost every year and can never be returned.
“In our zeal to get excited about digitising, we digitise photographs thinking it’s going to make them last longer, and we might turn out to be wrong,” says Cerf. Whilst it's sad to think you may lose the #SundaySelfie you took last week, it's even scarier for humanity as Cert believes we may be setting ourselves up for a second Dark Ages (the post-Roman period in Western Europe about which relatively little is known because of the scarcity of written records).
So, what can we do about it? The Google guru insists that we should print, print print! Preserve your digital memories by bringing them to life in physical format. Not keen on having copious amounts of print around the house? Turn your favourite images into creative wall art or into a book. The best way to protect precious photos that have been printed - keep them out of direct sunlight, and they will last a lifetime!

Head to one of our FUJIFILM Photo Kiosks,, or our online printing service to get your precious memories preserved today!